On March 24, 2022, GIZ and CAUES successfully held an online livestreaming event with the topic of Waste to Fashion. Three experts from the industry were invited to elaborate on the topic of sustainable fashion from different perspectives, and to discuss the trend and possibility of waste management transformation.
Liang Chenyang, Project Manager, Sustainable Fashion: driving circularity in the textile and garment industry in China project, GIZ
According to Ms. Liang, the transformation of the textile industry into a circular economy faces mainly three major challenges, namely design and manufacturing, consumption and usage, and recycling. Commissioned by the German Federal Ministry for Economic Cooperation and Development, GIZ carried out the project Sustainable Fashion: driving circularity in the textile and garment industry in China, aiming to promote the development of circular economy by leveling up the importance of waste management in the industry.
Du Yijia (Karen), Director of R.I.S.E. Fashion Lab
At the R.I.S.E. Fashion Lab, Ms. Du Yijia explained that they try to understand the possibilities of sustainable consumption of fashion in the daily life of Chinese citizens. From the annual Sustainable Fashion Design Contest of R.I.S.E., it has become clear that qualified sustainable fashion products can be manufactured, purchasing channels can be set up, and information about sustainable development can be exchanged. However, according to the results of the survey Focusing on China’s Sustainable Fashion Consumers in the Post-Epidemic Era, the concept of sustainable fashion still needs to be further cultivated in China: 54% of the respondents weren’t sure whether they had purchased sustainable fashion products before, while only 1.4% of them were aware of whether the fabric was environmentally friendly, of product life cycle, recycling and transparency along supply chains.
Liu Xuesong, General Manager of the environmentally friendly fashion brand “Bottloop”
Last but not least, Ms. Liu stated that since low-carbon consumption and sustainable lifestyle is starting to become the “new national fashion” in China, aesthetics can add value to sustainable solid waste management. Through integrating the calculation of carbon emission reduction into environmentally friendly products, Bottloop committed to recycling, recreating, reinterpreting, reconnecting, and discovering the beauty of waste, as well as to turning waste into wealth.
Up to now, the number of online visits has reached 20,000. For detailed information, please check the video record of the online livestreaming on https://mudu.tv/live/watch?id=l89bda9m.